According to WordPress over 60 million people have preferred WordPress as the platform for their websites. A major reason for its huge success and popularity is the feature of responsive themes.
Responsive theme smoothly adjusts its layout centered on the screen size and resolution. It offers better readability and access on smaller screens by creating a flexible and responsive web page, optimized for the device that is accessing it.
Mentioned below is a list of benefits your organization might get by responsive themes in WordPress.
Usually, customers visiting your business site are redirected to a device-specific site, when accessing through a handheld gadget; but with WordPress responsive theme one site can be approached across devices such as mobile, etc.
With no redirects, the customer is most likely to stay and shop on the site, due to his good experience; resulting in more business.
Responsive themes for WordPress remove some of the barricades that having multiple sites can cause, i.e. in functionality, performance, and consistent look and feel.
Analytics and reporting amalgamation
A single responsive site means that you don’t have to track user paths, conversion paths, funnels and redirections between your sites. Site analytics tools such as Google Analytics are optimized to manage multiple devices and responsive reporting. Your tracking and analytics will continue to function and be summarized into a single report, permitting for easier monitoring and analysis.
SEO campaigns can be time taking and expensive, but by creating a responsive site, all of your efforts can be focussed on that single site, with integrated strategy and procedures through devices.
Google suggests that mobile-optimized, responsive sites are featuring more prominently in restricted search results.
Time and cost effective
A key advantage of implementing a WordPress responsive theme is that it takes lesser time and monetary investment than creating an additional stand-alone mobile site. Customers would find it easier to browse and get their desired products.
Offline browsing experience enhanced
A Responsive theme lets website owners provide quality content to users across devices, the offline browsing abilities of HTML5 means that sites can be easily accessed offline too.
Responsive Theme Allows You to Stay Way Ahead Of the Trend